Events Portsmouth

How Portsmouth Rings in the New Year


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Elevate Your Brand on Social with Facebook Check-Ins


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Advertising Direct Mail Marketing Online Strategies Outdoor Advertising Radio Radio Advertising Television

V is for Variety


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The Power of the Infographic: A Compelling Visual Tool


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Nurture Prospects With (Well-Crafted) Newsletters


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Marketing Online Strategies Testimonials

Making Client Testimonials Work For Your Brand Image


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How to Attract Leads Through Shareable, Social Content


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Brand Development Integrated Marketing Strategic Marketing Planning Uncategorized

S is for Strategy


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Strategy First. Creativity Second.

Untitled2As a marketer for the past 25 years, I’ve learned a thing or two about how to move a client forward. Many clients want to go   straight to the creative but I always insist on establishing the strategy (and the budget) first. Because in the process of building a strategy we learn a lot about each other. Strategic marketing has a lot to do with defining who you are and what makes you different. Once that has been clearly articulated you’re in a better position to determine who your target audiences are. Many businesses do not go through this process. It’s not always easy. And even tougher if you have partners because what one person sees as the unique selling proposition is not always agreed to by the other parties. Gaining consensus is critical to building a strategy that will motor you forward. A lot of good stuff comes from this process. Everyone gets on the same page. You know who you are better than before and you’ve clearly identified your Brand Promise. You are focused on your goals and have a plan designed to get you there. All of this good stuff becomes the foundation for the creative ways you communicate your value proposition to the people who care.

So remember, strategy first.


R is for Real


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The Case for Authenticity

photo 3If I could give you one word that sums up how to create and build a powerful Brand that works, it would be ‘authentic.’ Keeping it real is not just something you want to aim for in your romantic relationship, after all. Be real with how you communicate with your audience. Getting real about who you are as a company is the absolute first step to creating a Brand that is unique. Once you are clear about who you are and what you offer, you will have clarity about who your target audiences are. Who’s going to resonate with your Brand? Is it young, busy moms? High net worth individuals? Retired baby boomers? It makes a big difference when you truly understand your audience and you can communicate with them authentically. They will be drawn to what you’re selling when you are real.

 

Advertising Brand Development Brand Marketing Branding Integrated Marketing

Q is for Quiet


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Follow Your Own Voice.

phasdfasfoto 3So many companies vying for your attention makes the world a very noisy place. Sometimes, as marketers, we need to take a step back, get quiet and remember what we stand for. The most powerful brands are simple and really know what they stand for. Nike. Apple. Google. BMW. Disney. We all know who they are and what they mean to us. That’s the power of good branding backed up with ingenious ad campaigns and really smart integrated marketing strategy.

If you’re a business owner, or looking to expand your business, shhh. Take some time out. Think about what you stand for and write down, in five words or less, what you bring to your  customers. This will become the core of your Brand strategy and you’ll want to use it on everything you do to communicate who you are and what you offer to the world. True, it’s easier said than done. Just be quiet and trust your inner voice. It’s almost always right.